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This web site has the following on the site, "Enhance the quality of ones sleep experience for a lifetime." We noticed that the web page also said " Whether you are looking for the finest luxury sheets or want comfort matched with easy care, we have a wide range of designer bed linen to suit every purpose and style." It also said " We stock a vast selection of designs from the best in home fashion to the most coveted luxury. Browse our designs in various materials, sizes and thread counts to suit every home. Get the latest trends at affordable prices." The header had duvets as the highest ranking optimized keyword. It is followed by linen, faux, and throws which isn't as ranked as highly as duvets. The next words linenlanguage.com uses is bed spreads. was included and might not be viewed by web engines.